• Product Marketing Manager

    Job ID 2018-2397
    Job Locations
    Regular Full-Time
  • Overview

    ABOUT PowerA


    PowerA is a leading third party gaming accessory brand, and one of the fasting growing companies in the industry. We’re made up of many unique individuals who come together for one purpose: to build the most innovative accessories for the world’s most popular interactive entertainment platforms. We partner with industry giants such as Microsoft, Sony, Nintendo, Apple, Disney, Activision, Ubisoft and more. You can find our products at most major retailers in North America, Europe, Australia and Latin America.


    As Product Marketing Manager, you’ll be the in the driver seat for go-to-market strategy and execution. You’ll work cross-functionally with Product Developers and Sales Teams to ensure the best possible product execution from concept to launch. Your creativity and organizational skills will be in full-swing as you develop product content and use scalable tools to syndicate that content globally. As a marketing veteran, you’ll be able to flex your experience across multiple marketing disciplines in this multi-faceted role.

    • Develop consumer facing product names, copy, feature sets, and messaging for various channels.
    • Manage and utilize content syndication platforms such as Webcollage and Bazaar voice to ensure best product representation across retail channels.
    • Own timeline driven asset management and distribution utilizing various digital asset management tools.
    • Create and manage product marketing work back schedules to ensure deadlines are met.
    • Work closely with internal and external partners to ensure timely product launches.
    • Manage and monitor product health reporting.
    • Work closely with Sales teams and Channel Marketing teams to strategize and execute product promotions.
    • Serve as product expert on the marketing team and utilize consumer insights and sales data to represent the voice of the consumer. Provide strategic feedback derived from data and learnings.


    • 7+ years marketing experience.
    • BA degree required, marketing emphasis is a plus.
    • Experience working in video game and/or consumer electronics industries required.
    • Familiarity with Xbox, Playstation and Nintendo brands a plus.
    • Familiarity of content creation across ecommerce channels and how to optimize copy for SEO purposes.
    • Ability to work under tight deadlines.
    • Ability to manage projects across multiple departments and stakeholders.
    • Strong multi-tasking skills combined with a “get it done” attitude.
    • Solid understanding of how to manage marketing budgets and spend.
    • Display excellent written and verbal communication skills.
    • Proficiency in MS Office suite.
    • Strong presentation skills with exceptional  proficiency in PowerPoint is required.
    • Analytical, with an understanding of how to use data to drive performance.
    • Travel less than 25%


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