BDA brings the world’s biggest brands to life through promotional merchandise. Fortune 500 companies come to us looking to connect with their consumers on an emotional level. PowerA is the consumer products division of BDA. PowerA empowers the consumer to “play your way” by providing best-in-class accessories, variety, and options for all console gamers. We are made up of very different individuals who come together for one purpose: To build innovative accessories for the world’s best interactive entertainment.
PowerA partners with amazing people and companies, including Nintendo, Microsoft, PlayStation, Apple, Disney, Activision, Ubisoft and more. You can shop PowerA products at major retailers in North America, Europe, Australia, and Latin America.
We give our team members the creative freedom and foster the entrepreneurial spirit necessary to champion our clients’ branding goals utilizing cutting edge ideas. Our people are our No. 1 asset, and we remain committed to making our company a great place to work for our team and family. We take great pride in our company culture—one that inspires teamwork, fun and excellence across our organization. We’re energetic people who love what we do—churning out more than 50 million units each year for the world’s most admired brands in a fun, fast paced environment that rewards high achievement.
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