Director, Retail Operations - Seattle Kraken - Climate Pledge Arena

Job ID 2019-3374
Job Locations
Regular Full-Time


BDA is the official retail operator of the CPA (Climate Pledge Arena), KTC (Kraken Training Center) and all other retail locations for the NHL team, Seattle Kraken. The Director, Retail Operations has the overall responsibility for running the retail operations at the CPA (Climate Pledge Arena), KTC (Kraken Training Center), mobile trailer unit(s) as well as all off site Seattle Kraken retail stores.


This position is also responsible for running concerts at the CPA. Key high level responsibilities as follows:


  1. Develop and manage the strategic business plans (tactical and operational) while achieving revenue targets and EBITDA budgets.
  2. Is the key contact between BDA and Seattle Kraken on all retail related initiatives.
  3. Is responsible for fostering a best-in-class fan focused service at all Seattle Kraken retail locations.
  4. Ensure all operational aspects are in place to support sales and service objectives.



⦁ Develop, present and implement an annual retail business plan, including merchandise (co-developed) and marketing strategies (co-developed), as well as detailed financial budgets for NHL games, events and non-event day business.
⦁ Execute retail marketing and advertising campaigns based on plans.
⦁ Prepare monthly, quarterly and annual financial reviews and forecasts and communicate results to the Seattle Kraken team
⦁ Develop, manage, and control the sales and expense budgets and forecasts.
⦁ Maximize sales by identifying issues and opportunities in profit margin analysis
⦁ Work closely with executive and ownership on initiatives that significantly affect the budget and strategic objectives of the organization.



⦁ Understand sports marketing and consumer trends specific to the NHL
⦁ Develop a best in class focus for the company
⦁ Direct the timely introduction of new products
⦁ Ensure the retail pricing strategy is achieving its objectives and accomplishing target margins
⦁ Oversee the creative promotion and maintenance of stock levels
⦁ Provide advice on design and availability of merchandise requested by corporate and sponsorship departments
⦁ Manage an open-to-buy budget considering sales, stock levels and product turnover
⦁ Implement and carry out vendor coop rebate programs



⦁ Oversee and manage all aspects of the retail sales department, including planning, staffing and merchandising
⦁ In conjunction with the Retail Operations Manager, motivate, lead and develop the sales and service team
⦁ Work with Retail Operations Manager to identify opportunities for sales and business improvements
⦁ Prepare and implement a staff development plan and foster a high performance team
⦁ Oversee store and kiosk layouts, promotions and displays
⦁ Maintain inventory levels at an acceptable level to maximize sales
⦁ Working with the team to price merchandise to achieve planned margins and issue timely markdowns to move slow selling merchandise
⦁ Oversee and manage all aspects of event/concert retail operations at CPA.
⦁ Implement and facilitate any new off-site retail opportunities
⦁ Establish and execute any online opportunities

Any travel involved? Occasionally
Any financial/budgetary responsibility? Yes
Strategic planning responsibilities? Yes
Number of staff reporting to this position. 80-120









  • Extensive experience in sports retail operations, product procurement and retail marketing
  • Minimum of five years’ retail management experience at a Director level, preferably with an arena or stadium background
  • Knowledge of the NHL game (including top teams, players, jargon)
  • Familiarity and previous experience in dealing with National Hockey League (NHL) and NHL licensed product.
  • Preferred experience in event/concert operations in an arena setting
  • University degree, with a specialization in business administration or marketing an asset
  • Superior communication, presentation, and interpersonal skills
  • Excellent planning, organizational and problem-solving skills
  • Ability to supervise, develop and inspire staff
  • Ability to handle conflicting deadlines and prioritize
  • Results oriented


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